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Contact
EXEL MANAGEMENT INC.
133 Rosemont Drive
North Andover, MA 01845
U.S.A.
Tel: 978 681 5678
Fax: 978 681 6464
Email:
a.mehrotra@comcast.net
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Aap Ka Manoranjan has
been part of the New England South Asian community for 13 years. It all started
back in 1993, with the start of Aap Ka Manoranjan Television, where host Arsh
Mehrotra brought quality South Asian programming each and every week to its
viewers. With the support and encouragement of its loyal fans, Aap Ka Manoranjan
has grown to be the leading South Asian entertainment company in New England,
bringing quality entertainment all across the region.
In addition to producing a widely popular
weekly television show, Aap Ka Manoranjan ventured into the concert industry, by
promoting and sponsoring live events such as: Madhuri Dixit Live in Concert
(1995), Rangeele Dilwale Live in Concert (1996), featuring Shah Rukh Khan and
Aamir Khan, Pankaj Udhas Live in Concert (1997), Singer Abhijeet (1998) Live in
Concert, Asha Bhonsle Live in Concert (1998), Mega Millennium Live in Concert
(1999), feathering Aamir Khan, Aishwariya Rai, Akshaye Khanna, Twinkle Khanna
and Rani Mukherjee and Daler Mehndi with Karisma Kapoor Live in Concert. In
addition to live concerts, we have also promoted and sponsored plays, such as:
Khel (2000), starring Paresh Rawal & Nasiruddin Shah, Shaadi@Barbaadi.com (2
times in 2001), starring Paresh Rawal.
In 1996, Aap Ka Manoranjan leased out the
Regent Theater in Arlington, MA, just 10 min outside of Boston. By dubbing this
theater the "Bombay Cinema", Aap Ka Manoranjan created a brand image
that phenomenally changed the South Asian scene in Boston. For the first time,
there was a permanent place for Indian movies. Each and every weekend, Aap Ka
Manoranjan ran World Premiere releases at the Bombay Cinema in Arlington. The
Regent Theater was a great home for the Bombay Cinema from 1996 - 2001, but as
times changed and the demand for more Indian movies increased, Aap Ka Manoranjan
needed something that would accommodate even more movies at better timings. The
answer lay in the Allston Bombay Cinema. Previously occupied by Showcase
Cinemas, the Allston Bombay Cinema had two screens and offered Hindi
movies 7 days a week. A little over one year later, the Bombay Cinema moved to
the more central Somerville Theater in Davis Square, where Bombay Cinema
currently presents World Premiere releases week-after-week and almost 7 days a
week.
As Aap Ka Manoranjan grows, we are continuously
trying to reinvent ourselves as the leader in South Asian Entertainment. We
depend on the support that all of you have so graciously given us in the past.
We hope that you will visit us at the Somerville Theater in Davis Square and
make it your regular home for Indian movies in New England!.
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